Madison Capital Group, a Charlotte-based real estate investment and development firm, has unveiled its latest venture: the Go Store It Opportunity Fund, LP. This initiative, with a quarter-billion dollar capacity, aims to capitalize on the burgeoning self-storage market across the Sun Belt region, with a particular focus on the Southeast.

Go Store It Self Storage, an affiliate of Madison Capital Group, will oversee the fund's operations. The plan includes acquiring under-managed facilities with potential for improvement, pursuing pre-stabilized properties at attractive valuations, and targeting stabilized assets in high-demand areas. Additionally, the fund will engage in the development of new storage facilities in strategic locations throughout the region.

“Self-storage has proven its strength through various economic cycles, and we see tremendous opportunity in the Sun Belt’s high-growth markets,” said Ryan Hanks, CEO of Madison Capital Group.

The company notes that states like Florida, North Carolina, and Georgia are ideal investment destinations as they continue to attract both workforce migration and retiree relocation, driving demand for self-storage solutions.

Industry analysts project significant growth in the US self-storage market over the coming years, fueled by evolving lifestyle patterns and increased consumer mobility. Madison Capital Group, which also operates Madison Communities, a multifamily development firm, is positioning itself to capitalize on these trends.