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Physical Stores Become Part of Reverse Logistics for Retail

The shift reduces return costs and increases foot traffic and in-store sales.

By Erik Sherman | November 27, 2024 at 05:37 AM

What is as predictable as large end-of-year holiday retail sales figures? That many of those gifts will come rolling back. A report from the National Retail Federation and Appriss Retail estimated that in 2023, the total return rate was 14.5% of sales.

Combine that with the Forrester estimate of U.S. holiday sales topping $1 trillion — up 3.7% over last year and about a quarter of it happening online. Or use the Capital One estimate of $1.22 trillion. Returns might be $177 billion.

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