The desire for closer familial connections and better affordability is shaping relocation decisions in 2024, according to the National Association of Realtors latest Migration Trends report. Nearly one-third (30%) of recent movers cited proximity to family and friends as their top reason for choosing a new area, followed by the chance to get more for their money (21%). These factors outweighed other considerations such as taxes, safety, and job location, which were also noted as key motivators.

NAR found that the South emerged as the most popular destination this year, attracting 46% of movers. States like Florida, Texas, and North Carolina topped the list of net migration gains in 2023, with Florida alone seeing nearly 373,000 new residents. Movers to the region were particularly drawn by favorable tax rates, while those heading West sought larger homes for the price. Conversely, Northeastern movers were more likely to prioritize proximity to their jobs.