Physical retail space is more important than ever as retailers stand to benefit from tailwinds generated by economies transitioning to more accommodating monetary positions, according to Cushman & Wakefield’s Mainstreets Across the World 2024 report.
Showcasing innovation and brand presentation are key reasons that physical retail space will be important going forward. These two factors combine to build brand experience through a physical embodiment of the brand that customers connect with, which translates into brand loyalty, said Cushman & Wakefield.
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