Although consumer spending remained steady early in the fourth quarter, new data from MasterCard and Adobe Analytics suggests the holiday season has delivered early gifts to online retailers.

This Black Friday, in-store shopping grew by 0.7% year-over-year, while online spending soared by 14.6%, according to MasterCard. Analysts from both firms found that as competition between brick-and-mortar stores and online retailers intensifies, consumers are prioritizing early deals, fueling a surge in spending compared to 2023.


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