Holiday spending in 2024 is expected to grow, offering a potential boost to retail, industrial, self-storage, and multifamily real estate sectors. But questions about consumer confidence and sentiment loom large, casting uncertainty over the season’s momentum, with industry analysts divided.
Consumer savings have increased by 20% in real terms compared to pre-pandemic levels, with wages and employment showing substantial gains since 2019. Forecasts from the National Retail Federation and ICSC project retail sales growth between 2.5% to 3.5% over last year.
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