Lodging Analytics Research & Consulting (LARC) has projected that a “bottoming of negative pressure on the U.S. consumer, soft comparisons, and growing inbound foreign arrivals (aided by a moderating U.S. Dollar)” would help the hotel industry shrug off some slower-than-expected performance and lead to higher demand in 2025.
In its December 20204 client letter, the firm noted that the 2.8% real GDP annualized growth in the third quarter was slightly under the 3% rate in Q2. The growth was still respectable, however, U.S. Revenue Per Available Room (RevPAR) grew only 0.9%, down from the 2.4% RevPAR in the second quarter.
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