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Leisure Demand Growth Will Resume in 2025, Says LARC

Lodging Analytics Research & Consulting expects multiple factors will boost hotel activity.

By Erik Sherman | December 11, 2024 at 06:50 AM

Lodging Analytics Research & Consulting (LARC) has projected that a “bottoming of negative pressure on the U.S. consumer, soft comparisons, and growing inbound foreign arrivals (aided by a moderating U.S. Dollar)” would help the hotel industry shrug off some slower-than-expected performance and lead to higher demand in 2025.

In its December 20204 client letter, the firm noted that the 2.8% real GDP annualized growth in the third quarter was slightly under the 3% rate in Q2. The growth was still respectable, however, U.S. Revenue Per Available Room (RevPAR) grew only 0.9%, down from the 2.4% RevPAR in the second quarter.

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