With consumer appetite strong for new shopping experiences, one concept has become key to the success of shopping centers: retail placemaking. In this video from the 2024 ICSC New York held at the Javits Center, Dimitri Lalagos, SVP at American Dream, and Bob Koys, SVP-Asset Management at Heitman, join Colliers’ Anjee Solanki, US Head of Retail & National Director, Retail & Practice Groups, to discuss the importance of the concept in retail.
In this video, you’ll hear:
– What goes into creating a successful sense of place in a shopping center;
– Why retail placemaking makes sense for retail investors; and
– How building a sense of community is a necessity for the contemporary consumer.
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