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Convenience Stores Poised for Continued Growth in 2025

Although growth was flat in 2024, foot traffic is 16.1% higher than five years ago.

By Kristen Smithberg | January 02, 2025 at 06:02 AM

The convenience store segment has transformed itself in recent years, as many of the category’s leaders have elevated their food, beverage and experiential offerings. Today’s convenience stores are often destinations, offering affordable convenient groceries and takeaway, according to an analysis from Placer.ai.

Monthly visits to convenience stores exceed the segment’s pre-pandemic baseline, the analysis found. Traffic in November of 2024 was 16.1% higher than traffic in November 2019. However, growth has plateaued more recently, with flat year-over-year traffic throughout 2024 and November visits down 0.9%, said the firm.

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