Children’s wear manufacturer Haddad Brands is buying a Manhattan office property for $360 million and plans to occupy some space at the site, which has been a growing industry trend.

The deal made by Morgan Stanley, which was represented by Newmark, was the largest advisor-led office sale in New York City during 2024, the broker announced on Thursday. While it’s unclear how much, Haddad, which acts as the global licensee for major brands including Nike and Jordan, intends to operate some of the space at the one million square feet site, called Two Park Avenue. The rest of it will get leased out.


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