BTR Residents Willing to Move for Lower Rent

Build-to-rent (BTR) residents are willing to move for a better deal in today’s increasingly expensive housing market. This is according to John Burns Research & Consulting’s 2024 Build-to-Rent Resident Survey, which found that BTR residents prefer renting but are sensitive to prices.

Forty-three percent of BTR residents said they would move out of their current home if they found a better deal or lower rent elsewhere, the survey found. Survey respondents also expressed a willingness to move to save money for a down payment on a home purchase or to escape a high cost-of-living market. However developers and operators can entice cost-conscious residents to stay with amenities and community features, the report found.