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US Hotel Investors Bullish as 94% Plan to Maintain or Increase Investments

This is up from 85% of investors who had the same plans last year.

By Kristen Smithberg | January 31, 2025 at 07:04 AM

US hotel investors are increasingly positive about the direction of the market, with 94% saying they expect to maintain or increase their hotel investments this year, driven by a more optimistic outlook for total returns and distressed investment opportunities. This is up from 85% of investors who had the same plans last year, according to a hotel investor intentions survey conducted by CBRE.

Only 6% of respondents said they expect to decrease their hotel investments this year, down from 16% in 2024. Decelerating revenue per available room (RevPAR) growth was the primary factor along with continued concerns around labor, insurance and capital costs.

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