When you think of the state of Georgia, Atlanta is one of the first places that comes to mind. But for the hotel sector, Augusta is the true star.
The city "largely propelled overall performance in Georgia," according to a report from Colliers. Revenue per available room (RevPAR) through The Peach State in 2024 rose 15 percent from the previous year. In Augusta, the category surged 64.2 percent.
Also, occupancy shot up by 33.4 percent to 71.3%. In addition, the last three months of 2024 represented the "strongest quarterly occupancy on record," according to Colliers. Also, average daily rates increased by 22.9 percent year-over-year.
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