JP Morgan and Georgia Capital Launch New BTR Company

JP Morgan Asset Management, in partnership with Georgia Capital and Paran Homes, has launched a new build-to-rent development company called Laseter. The company will focus on building single-family rentals in high-demand areas across the Southeast. JP Morgan Asset Management’s institutional investors and Georgia Capital and Paran Homes each own a 50% stake in Laseter.

Laseter will leverage its in-house land development and home building expertise to build. the homes, as well as provide third-party general contracting services to other BTR developers. The company’s first two developments will be in the suburbs of Atlanta, GA, and Nashville, TN, with a total of 291 homes.