American Landmark's multifamily Sunbelt portfolio is poised for robust growth as the company charts its course into 2025, buoyed by strong demographic trends and strategic positioning in key markets. This optimistic outlook comes as the real estate firm capitalizes on the region's continued population influx and employment growth, despite concerns of oversupply in some urban centers.

"We do see in the Sunbelt that we are able to incrementally raise rents, again, not with the exuberance of several years ago, but we see very good retention and incremental rent increases, good occupancy, and good collections, provided you deliver great amenities, great living environment, and great customer service," Joe Lubeck, CEO of the CRE firm, told GlobeSt.

SUNBELT DEMOGRAPHICS ARE STRONG BUT OVERSUPPLY IS A CONCERN

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