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Wholesale Clubs Outpace Superstores in 2024 Foot Traffic

Target and Walmart appeal to a slightly different shopper base.

By Kristen Smithberg | February 26, 2025 at 05:21 AM

Superstores and wholesale clubs – including Target, Walmart, Costco, BJ’s Wholesale and Sam’s Club – posted a strong start to 2025 with higher visits in January compared with January 2024, according to a placer.ai analysis of visitation trends.

During the past year, wholesale clubs outperformed superstores, the report found. Costco’s visits increased the most from 2023 at 7.2%, followed by BJ’s at 5% and Sam’s Club at 4.8%. Target and Walmart traffic, meanwhile, remained relatively flat from the previous year, with Target posting no increase in visits between 2023 and 2024, while Walmart visits were up 1.1%.

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