In the post-pandemic era, mall owners have been embracing experiential retail to bring foot traffic back to their properties. Many are now scrambling to fill large spaces left by retail chains that have closed under-performing outlets.

The need for unique and entertaining attractions to bring people to malls will keep growing this year, especially if the recent projection from Coresight Research anticipating 15,000 retail store closings in the U.S. in 2025 is on target.

In Los Angeles, malls are experimenting with new ways to draw in crowds and expand the definition of experiential retail.

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