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How Property Managers Can Keep Up with Today’s Renters

With 82% of renters reporting they want at least one smart device system in their homes, multifamily works to keep pace.

By Nicki Howell, Sponsored By IREM | March 18, 2025 at 02:45 AM

Today’s renters are used to digital solutions in every part of their lives. Those expectations have carried over to their living spaces, with many now demanding smart home technologies and more convenient digital experiences. A recent survey found that 82% of renters want at least one smart device, or system, in their home;but deploying these can create both opportunities and challenges.

“I think it can be a struggle sometimes for those on the owner or property management side, keeping up with technology as well as managing that change,” says Will Curtis, CPM, IREM faculty member and managing director of Phyllis Browning Commercial. “We need to make sure we’re giving residents what they really want while not creating so much work that we can’t keep up, or we’re just changing for change’s sake.”

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