When CEO Daniel Berlind and chief operating officer Noah Goldman started their company Snappt, a vendor of anti-fraud software for the multifamily industry, their background wasn’t in technology.
The two long-time friends separately owned class B and C multifamily properties and noticed a problem they’d discuss. “More and more of the applicants we had applying for our units were doing so while submitting fraudulent documents,” Berlind told GlobeSt.com. Long ago, the rental process was done in person.
As digital communications grew in popularity, so did remote applications. Then the arrival of the pandemic tipped the scales. The “lack of in-person process emboldened people," he added.
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