It’s been eight weeks since British luxury chocolate brand Hotel Chocolat launched in Chicago with the help of Colliers. It’s been a rousing success, and it’s informing their strategy on an aggressive growth plan in the US market. We caught up with Ollie Pearce of Hotel Chocolat USA, alongside Colliers’ David Fox and Anjee Solanki at ICSC Las Vegas to discuss more about how the brand is building its US expansion and brand.
In this video, you’ll also hear:
● How market differentiation through experience and product plays into their rollout;
● Where they see opportunities for growth stateside, and
● What they have brought over from the UK to the US, and vice-versa.
Recommended For You
© Touchpoint Markets, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more inforrmation visit Asset & Logo Licensing.
