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With precise details, campaigns can be optimized to reach prospective renters at the right time and place.
Ideas ranged from specialized happy hours to offering short-term rentals.
It was the first time since February 2022 that the national average for apartment occupancy ticked up month-over-month.
The average lease-up is executing 10% fewer leases than last year despite a 20% increase in overall absorption.
A deceleration of job gains and tight lending standards are among the reasons.
Private investors are more optimistic than institutional ones.
Class A assets' cap rates are 58 bps higher than a year ago.
It is worst in New Orleans, Buffalo, Cincinnati, Pittsburgh, Cleveland, and Birmingham, Ala.
With interest rates expected to stay elevated, real estate investors are likely to remain cautious in their fundraising.
Investment sales activity in this sector is expected to surpass 2023's total.