The MCR Web-based marketing tool was developed by brokers Tom Wanberg and Chad Brue on Grubb's investment properties group.
The MCR provides more than 12,000 images. Clients can learn about access issues, competition, new construction, and lease and sale comparables. The proprietary software can be tailored to clients, with specific information can be projected on screens and highlighted with a laser pointer.
The high-tech presentation is supplemented by research by brokers Murray Platt and Doug Viseur of the industrial group. Platt and Viseur highlight features of the Coors building such as its 18-foot clear ceilings, dock-high loading, 40,000 sf of refrigerated warehouse, fenced yards and its location at the nexus of the two largest Interstates in metro Denver.
They also use aerial photographs plus individual photos of commercial buildings in the neighborhood.
''Our ability to provide prospects with a general overview of metro Denver and then drill down level by level until we can show the site plan and office layout is appealing to many of our clients,'' Viseur says.
Continue Reading for Free
Register and gain access to:
- Breaking commercial real estate news and analysis, on-site and via our newsletters and custom alerts
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical coverage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
