ATLANTA-Space costs are changing rapidly, forcing global corporations to break away from the herd. As a result, companies with “allshore” or multi-shore location strategies are focusing on second- and third-tier markets throughout the Americas, Europe and Asia, according to panelists at the CoreNet Global Summit here.

During “Around the World in 90 Minutes,” moderated by Dennis Donovan, a principal of WDG Consulting, corporate real estate executives shed light on the world's emerging hot spots. “We're looking at cities, not countries,” said Dennis Meseroll, managing director of Tractus Asia.

Asia in general, and China in particular are hot among expanding companies. But “operations in Beijing can cost as much as in Belfast and as much or more than in the US,” he said. “Don't go where everyone's going,” he advised, and at the same time said good data is hard to find in less recognized markets. “Do your homework on the ground, and budget enough time to do a thorough analysis,” he warned.