GlobeSt.com: What type of metrics does the tool leverage to identify changing market dynamics?

Jovanovic: The most critical components to pricing with Price Optimizer are the internal supply and demand situation, recent leasing velocity, recently achieved effective rental rates, and current market dynamics. In a declining market, there is a propensity for operators to overreact to competitive pricing adjustments. By placing more weight on the internal dynamics of each property and then looking to the broader marketplace for trended changes in comparable property rates, Price Optimizer provides an excellent balance for pricing.

To understand market dynamics, Price Optimizer has the unique benefit of being able to leverage more than three million units of daily transaction data--and growing--collected from various property management systems, including RealPage's OneSite solution, which is the most widely used on site property management system today.