Marketing for the Trailblazers new plan, including the rollout of the imaginejumptown.com web site, is running alongside a public request for ideas on how to jumpstart the Rose Quarter by Portland Mayor Sam Adams and his new Rose Quarter Stakeholders Committee, which is accepting plans for fixing the Rose Quarter through its own web site, rosequarterdevelopment.org.

The Trailblazers' plan includes a new name for the Rose Quarter, Jumptown, in deference to the area's life in the 1940s and 50s as a home to jazz and blues clubs, which was chronicled in Robert Dietsche's 2005 book, "Jumptown: The Golden Years of Portland Jazz 1942-1957."

The Rose Quarter has yet to have any "golden years." Operating since the mid-1990s, the Rose Quarter has been the lively place everyone envisioned only on game and concert nights, which wasn't enough to sustain restaurants like Cucina Cucina and TGI Friday's that once operated there. The only restaurants currently operating in the Rose Quarter are inside the Rose Garden arena and are only open on event nights, and only to those with tickets to the event.