Chrysler’s move, slated for April 2013, will allow the company to have more square footage and a larger presence in Manhattan. “This new location offers us the optimal opportunity to enrich the dealership experience for our customers,” says Patrick Monninger, dealer principal at FIAT of Manhattan and Manhattan Chrysler, Jeep, Dodge, Ram, in a statement. “Not only will it be on one of Manhattan’s busiest highways, the new site will provide our customers with a more modern facility and the most relaxed setting the city with spacious showrooms, lounges and cafeteria.”

Currently, Manhattan Chrysler, Jeep, Dodge, Ram conducts sales at 678 11^th Ave., but has its service operations at 711 11^th Ave., adjacent to the FIAT studio. According to a statement from Chrysler, both operations will continue to do business.

The move will also allow service customers to have easier access to the service department at the new location. The company says a service line will extend from 55^th Street through 54^th Street, and the full service and parts operation will have 30 service bays, up from 18 bays at the current location. Renovations are currently underway.

“Our new location, with its tremendous exposure to the West Side Highway, will further strengthen our presence in this important area of Midtown Manhattan,” says Peter Grady, vice president of network development and fleet at Chrysler, in a statement. “We will be able to provide our customers with a greatly-enhanced dealership experience with larger and more inviting showrooms and customer waiting areas, as well as additional service bays.”

CBRE's Jeff DeSano and Scott Young, in Detroit, also represented Chrysler Group. The lease was a direct deal with the Friedland Estate, landlord for 629 West 54th Street.