NEWARK, NJ—Real estate development law firm Chiesa Shahinian & Giantomasi and Jones Lang Lasalle are shopping a proposal for Iberia Ironbound, a 5.2-acre mixed-use, transit-oriented development site located in Newark's vibrant Ironbound neighborhood.

The site, the largest contiguous development parcel to become available in the Ironbound in recent memory, is being offered for development and investment opportunities. One likely tenant in whatever mixed-use project is ultimately built is likely to be another grocery store, the JLL executive involved in the project believes.

"Working off of being close to transportation and Ferry Street, the main entertainment and retail corridor for that area, there's a high likelihood that you'll find an urban footprint grocer," Tom Walsh, executive vice president at JLL, tells GlobeSt.com exclusively. "There are 60,000 people in that neighborhood and no national grocer. You have Whole Foods going in downtown, but it doesn't have the population density that the Ironbound does."

"The magnitude of it really gives meaning to the live-work-play concept within a block and a half of Penn Station," says Francis J. Giantomasi, member at CSG, and lead counsel for Iberia Ironbound, who also spoke exclusively with GlobeSt.com. "This is just such a unique site in terms of the aggregation that's already been done. Usually developers have to figure out how to acquire contiguous parcels, and here, we've got virtually a block and a half that's situated so beautifully between Market Street and Ferry Street. It really is an incredible piece of property. Not only will it bridge two of Newark's most exciting and dynamic neighborhoods, but it's also positioned to become its own standalone destination for living, shopping and dining for the surrounding region."

Another potential feature of the development would be a new hotel property, Walsh says.

"Newark probably has the most amount of hotel rooms being built in New Jersey right now," he says. "There is a Courtyard Marriott that was opened up a few years ago, there is the Indigo Hotel, which is 170 keys, that has opened on Broad Street by Intercontinental Hotels, the Berger Organization is under construction right now for the TRYP by Wyndham Hotel, so there would probably be a smaller boutique hotel on the site as well."

There is significant interest in the property, and Walsh expects to have a buyer "within the next couple of months."

"We have a lot of groups looking at this," he says. "There are not only Newark-based investors and regional developers, but we have developers from all over the East Coast looking at it, and we even have investors who are funded by foreign equity looking. The Ironbound is definitely the most desirable location in Newark to build residential."

The property for the project is owned by the families that own a popular Ironbound restaurant, Iberia Peninsular.

"Iberia's partners have owned the restaurant since the 1970s or early 1980s," says Giantomasi. "They made a decision that it was time to liquidate. They will still have their big restaurant, Iberia Peninsular, that's not part of this package."

Positioned between the bustling Ferry and Market Streets, Iberia Ironbound is poised to emerge as a landmark, mixed-use destination in Newark's central business district. Only about 1,000 feet from Newark Penn Station, New Jersey's largest transportation center, the development will harness the energy of Newark's downtown, which includes a wide array of arts, entertainment, culture, and international businesses.

Iberia Ironbound also is likely to leverage the abundant demand for rental housing and retail options in the immediate vicinity. More than 52,000 residents currently reside within a one-mile radius of the site, approximately 80 percent of which are renters.

Iberia Ironbound's location is also an ideal setting for alternate uses including high-grade office buildings, according to Walsh. The site is also fit for student housing, as Newark is home to one of the largest academic populations in the region, including Rutgers University, The New Jersey Institute of Technology, The University of Medicine and Dentistry of New Jersey, and Essex County College.


Correction, 12/16/2015: Because of an editing error, an earlier version of this story incorrectly rendered the name of a hotel as the Wyndham Tripp Hotel. It is the TRYP by Wyndham.

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Steve Lubetkin

Steve Lubetkin is the New Jersey and Philadelphia editor for GlobeSt.com. He is currently filling in covering Chicago and Midwest markets until a new permanent editor is named. He previously filled in covering Atlanta. Steve’s journalism background includes print and broadcast reporting for NJ news organizations. His audio and video work for GlobeSt.com has been honored by the Garden State Journalists Association, and he has also been recognized for video by the New Jersey Chapter of the Society of Professional Journalists. He has produced audio podcasts on CRE topics for the NAR Commercial Division and the CCIM Institute. Steve has also served (from August 2017 to March 2018) as national broadcast news correspondent for CEOReport.com, a news website focused on practical advice for senior executives in small- and medium-sized companies. Steve also reports on-camera and covers conferences for NJSpotlight.com, a public policy news coverage website focused on New Jersey government and industry; and for clients of StateBroadcastNews.com, a division of The Lubetkin Media Companies LLC. Steve has been the computer columnist for the Jewish Community Voice of Southern New Jersey, since 1996. Steve is co-author, with Toronto-based podcasting pioneer Donna Papacosta, of the book, The Business of Podcasting: How to Take Your Podcasting Passion from the Personal to the Professional. You can email Steve at [email protected].