CHICAGO—The Alter Group has just changed its name to Alter. The name change is accompanied by a major rebrand of the 61-year-old national corporate real estate development firm, including a new logo and a multimedia website which launched this January.
"The new name is both a recognition that we are a leaner, faster company and also that we have re-focused our strategy on our core products – class A offices, master-planned mixed-use developments, and medical facilities under the auspices of our healthcare affiliate, Alter+Care," says Michael J. Alter, company president.
"For more than 60 years, we have been a pioneer – first in housing communities; then in large industrial parks; and then in corporate homes for America's most iconic brands, including AT&T, GE, Prudential and Google," he adds. "Just this year, we have helped companies such as Salesforce, WeWork and GlobalTranz to create major new beachheads in important markets nationally."
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Brian J. Rogal
Brian J. Rogal is a Chicago-based freelance writer with years of experience as an investigative reporter and editor, most notably at The Chicago Reporter, where he concentrated on housing issues. He also has written extensively on alternative energy and the payments card industry for national trade publications.
