Polaris' website features Lumina's projection wall by Obscura, which is 72 feet long by 10 feet high.
SAN FRANCISCO—Polaris Pacific reached a milestone of more than $1 billion in sales in 2016, underscoring the unprecedented demand for new, high-quality construction projects in core markets. The market absorption rates of some of the most well-regarded new construction developments in San Francisco, Los Angeles and Scottsdale, AZ–including TEN50, The Pacific, Optima Kierland, Lumina and Rockwell–are examples that demand will lead to continued opportunities within the company's core markets.
“Our clients' successes are an indication of the continuing demand for top quality new construction high-rise residential buildings in our core markets, where new supply has consistently failed to keep pace with demand, especially in markets like San Francisco, Los Angeles, and Seattle where there is an ongoing imbalance between job creation and for-sale housing production. We are seeing more buyers gravitate toward urban downtown settings that offer close proximity to jobs, entertainment and transit allowing them a better quality of life,” said Garrett Frakes, managing partner of Polaris Pacific.
Representing some of the most recognizable new construction developments, Polaris Pacific assists clients in creating marketing and sales campaigns that resonate with homebuyers and sell luxury residences quickly. Specializing in major urban markets including Northern and Southern California, Arizona, Colorado, Oregon and Washington, Polaris Pacific works with the country's most prolific developers, including Tishman Speyer, Canyon Capital Realty Advisors, Oceanwide Holdings Group, Emerald Fund, Kennedy Wilson, The Pauls Corporation, Optima, PLUS Investment, Oyster Development and Trumark Urban.
“As we look ahead to 2017, Polaris Pacific is bullish about the opportunities that lie within our key West Coast markets. San Francisco continues to be a chronically under-supplied housing market yet one of the fastest growing cities in the country and we believe the market has room to run as we enter a new year,” Frakes tells GlobeSt.com. “New construction condominiums will continue to make an impact in 2017, however future deliveries remain low by historic standards and will be inadequate to meet the city's for-sale housing needs as we come off four years of abnormally low inventory.”
On the heels of the company's sales record, Polaris Pacific revealed a reinvention of its brand, reflecting the industry leader's forward-thinking mentality and innovative approach to communicating in today's real estate market. Polaris Pacific has taken an all-encompassing approach to its rebrand as the company continues its expansion in key West Coast markets. Feeding off the industry's energy and insatiable desire for meaningful content, the company has debuted innovative data/research and most importantly, a media “edutainment” platform that delivers intuitive industry insights in many formats.
“We see this rebranding as a way to set the stage for the next era of Polaris Pacific while continuing to deliver on our promise of progressive, unparalleled experiences in marketing, sales and customer interaction,” said Frakes. “We are excited for the future and the ability to continue to partner with our clients to achieve unprecedented success.”
Featured prominently on Polaris Pacific's new website, The Red Room, a content series with an editorial photojournalistic feel, will kick off with inspiring creativity while delivering thought leadership. The Red Room will serve as a platform featuring interviews with prominent industry leaders, highlights from key conferences and market forecasts in the form of blogs and videos.
In addition, Polaris Pacific is weeks away from rolling out a proprietary dashboard to better streamline the company's extensive research catalogue, providing dynamic reporting that can pinpoint and categorize important market segments, allowing clients to capitalize on growth opportunities.
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Lisa Brown
Lisa Brown is an editor for the south and west regions of GlobeSt.com. She has 25-plus years of real estate experience, with a regional PR role at Grubb & Ellis and a national communications position at MMI. Brown also spent 10 years as executive director at NAIOP San Francisco Bay Area chapter, where she led the organization to achieving its first national award honors and recognition on Capitol Hill. She has written extensively on commercial real estate topics and edited numerous pieces on the subject.
