An exclusive use clause is one of the most important and heavily negotiated business issues in a shopping center lease and therefore, it is usually negotiated by the principals or brokers in the letter of intent. In a typical shopping center lease, the tenant has committed to invest considerable sums to open its store, and expects to be able to recover such sums and earn additional profit based upon projections at that store. These projections are often built upon the anticipated demand for the tenant's product in the particular location, and the location's ability to support the demand.

Profit margins for retailers can be quite thin, particularly for restaurants and food-service tenants. Consequently, a restaurant tenant will contend that adding additional restaurants with overlapping cuisines or products could severely infringe upon its profits, thereby changing the tenant's projections and the economics of the deal. The tenant, therefore, seeks to include broad, exclusive-use protection to preclude such overlapping and to afford the tenant the most likely path to success, which success benefits both the landlord and the tenant. Such protection, the tenant will argue, is baked into the rent as consideration for the deal.

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