NEW BRUNSWICK, NJ—Reframing the language used to describe affordable housing projects can enable community members to think differently about the need for such projects, and help move development plans through the approval process, say panelists who discussed the topic at the New Jersey Future Redevelopment Conference last week here.
Achieving better results in community engagement will be even more essential in the wake of last week's court decision reaffirming affordable housing targets in Princeton and West Windsor, says Staci Berger, president and chief executive officer, Housing and Community Development Network of New Jersey.
“Everybody lives in a home that's affordable to them,” Berger says. “So when we say 'affordable housing,' we mean one thing, we mean a home that somebody built that was subsidized, but that's not what most people mean when they say 'affordable housing.' Most people hear very negative connotations. Everybody deserves a safe, decent place that they can call home.”
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