ATLANTA—Early this week in the Southeast saw some strategic musical chairs on the commercial real estate executive front. And Georgia dominated the commercial real estate headlines.
BY THE NUMBERS
Despite the record occupancy levels, average daily rate (ADR) growth continues to challenge hoteliers. Factors such as increased supply growth, low inflation, the sharing economy, revenue management beyond RevPAR and book-direct, best-price guarantees all put downward pressure on the ability of operators to raise rates. For 2017, CBRE is forecasting an annual ADR increase of 2.2%, followed by 2.5% in 2018. Both measures are below the long-run average annual ADR growth rate of 3.1%. (Source: CBRE)
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