The borrower/developer panel at MBA's CREF/Multifamily Housing Convention and Expo 2017.

SAN DIEGO—During the borrower/developer panel at MBA's CREF/Multifamily Housing Convention and Expo 2017, Steven Kenny, SVP, CREB East Executive, Bank of America Merrill Lynch, began by asking panelists about how to differentiate themselves today to come out the winner of a property or of business.

“When you go and buy real estate, you need to have a plan and the capital going in there and really understand how much everything is going to cost,” said panelist Paul LeBeau, principal and CFO of Bollert LeBeau Commercial Real Estate. “You really better make sure you are well capitalized and can execute your business plan and that is where a lot of entrepreneurial companies come up short.”

According to LeBeau, what is most important is really knowing your strengths as a firm. “The business has changed on the office side and has gotten a lot more institutional. The cost and size of the deals have gotten so much larger.”

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Natalie Dolce, editor-in-chief of GlobeSt.com, is responsible for working with editorial staff, freelancers and senior management to help plan the overarching vision that encompasses GlobeSt.com, including short-term and long-term goals for the website, how content integrates through the company’s other product lines and the overall quality of content. Previously she served as national executive editor and editor of the West Coast region for GlobeSt.com and Real Estate Forum, and was responsible for coverage of news and information pertaining to that vital real estate region. Prior to moving out to the Southern California office, she was Northeast bureau chief, covering New York City for GlobeSt.com. Her background includes a stint at InStyle Magazine, and as managing editor with New York Press, an alternative weekly New York City paper. In her career, she has also covered a variety of beats for M magazine, Arthur Frommer's Budget Travel, FashionLedge.com, and Co-Ed magazine. Dolce has also freelanced for a number of publications, including MSNBC.com and Museums New York magazine.

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