LAS VEGAS—GlobeSt.com was in attendance at Lee & Associates' ICSC RECon party Sunday night where Greg Tannor, EVP and principal of Lee & Associates in New York City, pointed out that over the last several years, retailers have continued to reinvent themselves to stay relevant and to attract customers to their brick-and-mortar stores. “Trends that have remained constant throughout the retail landscape are different services that retailers are offering.”
Tannor, who visits many retailers on a daily basis, tells GlobeSt.com that he notices things they are doing differently to lure the customer into their stores. “Trends may include Instagram-friendly installations or food concepts such as coffee shops, champagne bars or even food retail combined with a barbershop.”
One particular retailer that he met with offers a raffle prize, he explains, but the only way to claim your prize should you win is to physically come into the store. “This particular retailer has seen an increase in their store sales since the inception of this raffle.”
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