RealShare Apartments Panelists discuss the infusion of technology at RealShare Apartments.

LOS ANGELES—“Technology has increased production for everyone,” Nate Hanks, principal at RealSource said to kick off the 24/7 Tools & Strategies: Tech & Innovations for Day-to-Day Operations panel on day one of RealShare Apartments. The panelists—Matthew Blake, president, CEO and private investigator at Franklin Data; Christian Davis, regional VP at Pinnacle; Kevin George, president and COO of InfoTycoon—deliberated the advantages of and strategies for integrating technology into the real estate industry.

With so many technology options available, Hanks wondered how the panelists were choosing apps for multifamily property management. George said that asking the right questions is crucial in choosing the right apps and technology platforms. “It must start there,” he said. The questions he gave as examples included understanding the user experience, integration and how you plan to leverage the data.

Recommended For You

Want to continue reading?
Become a Free ALM Digital Reader.

Once you are an ALM Digital Member, you’ll receive:

  • Breaking commercial real estate news and analysis, on-site and via our newsletters and custom alerts
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical coverage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
NOT FOR REPRINT

© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on GlobeSt.com and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.