LOS ANGELES—There is no stopping it: technology is integrating into the finance and investment markets, but that doesn't mean that the Internet is replacing human connection. “The last mile is human touch. The Internet has made a lot possible, but human touch is still important,” said Michael Sanchez, managing director of RealtyMogul.com, on the Capital in the Cyber World: Technology's Role in Investment at RealShare Apartments. On the panel, Sanchez discussed crowdfunding and technology in multifamily financing with panel moderator Ada'Pia d'Errico, CMO of Patch of Land; Jordan Fishfeld, co-founder and CEO of CFX Markets; Bryan Schultz, VP of commercial equity at RealtyShares; and Steve Wayne, owner of ProspectNow.com.
Schultz, another crowdfunder, agreed that communication is as important as the technology. “We are able to leverage the Internet to bring several sources together. It is all about communication facilitation rater than salesforce,” he said. Feedback is also important to the process, because it allows the team to develop loan products that fit borrowers needs.
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