RealShare Apartments The Capital in the Cyber World panel at RealShare Apartments.

LOS ANGELES—There is no stopping it: technology is integrating into the finance and investment markets, but that doesn’t mean that the Internet is replacing human connection. “The last mile is human touch. The Internet has made a lot possible, but human touch is still important,” said Michael Sanchez, managing director of RealtyMogul.com, on the Capital in the Cyber World: Technology’s Role in Investment at RealShare Apartments. On the panel, Sanchez discussed crowdfunding and technology in multifamily financing with panel moderator Ada’Pia d’Errico, CMO of Patch of Land; Jordan Fishfeld, co-founder and CEO of CFX Markets; Bryan Schultz, VP of commercial equity at RealtyShares; and Steve Wayne, owner of ProspectNow.com.

Schultz, another crowdfunder, agreed that communication is as important as the technology. “We are able to leverage the Internet to bring several sources together. It is all about communication facilitation rater than salesforce,” he said. Feedback is also important to the process, because it allows the team to develop loan products that fit borrowers needs.

Communication isn’t limited to clients. Panelists also discussed collaboration with third-party providers. All of the panelists collaborate with third party companies to collect and manage data. “There is a lot of collaboration, but this is a massive market,” said Wayne, while Schultz added that they are “trying to be efficient in an inefficient space.” For Fishfeld, managing the immense amount of data that they collect is the biggest hurdle. They collaborated with Google Capital, which invested a large amount of money into the company, to develop a way to harness the data.

Want to continue reading?
Become a Free ALM Digital Reader.

Once you are an ALM digital member, you’ll receive:

  • Unlimited access to GlobeSt and other free ALM publications
  • Access to 15 years of GlobeSt archives
  • Your choice of GlobeSt digital newsletters and over 70 others from popular sister publications
  • 1 free article* every 30 days across the ALM subscription network
  • Exclusive discounts on ALM events and publications

*May exclude premium content
Already have an account?


NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

GlobeSt

Join GlobeSt

Don't miss crucial news and insights you need to make informed commercial real estate decisions. Join GlobeSt.com now!

  • Free unlimited access to GlobeSt.com's trusted and independent team of experts who provide commercial real estate owners, investors, developers, brokers and finance professionals with comprehensive coverage, analysis and best practices necessary to innovate and build business.
  • Exclusive discounts on ALM and GlobeSt events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com.

Already have an account? Sign In Now
Join GlobeSt

Copyright © 2024 ALM Global, LLC. All Rights Reserved.