SAN DIEGO—Positive language that recognizes and appreciates employees can turn a company's culture around and lead it to success, no matter what its size, ARM/My Coach LLC principal Kathy Harmon told attendees at IREM's Fall Conference here Friday. Harmon led an 18-minute iTalk session entitled “The Language of Your Tribe Drives Your Culture” that addressed the importance of language in establishing and changing culture within a tribe or organization.

Harmon touted author Dave Logan's book Tribal Leadership as pivotal to her altered view of the world, which centers on how people perform. “How people perform correlates to how their situations occur to them,” she said. “How language is used affects how we see things.” The word “tribe,” while it can be used to denote a rather large group, can also apply to smaller groups, which Harmon called “very fragile.” She spoke of the five stages people in tribes—workers, really—may go through, from negative and self-centered to positive and other-centered. Stage 1 was defined as “Life sucks,” and people in this group are very fatalistic and feel that life is unfair. Harmon recommends you don't hire them. Stage 2, “My life sucks and I want yours to as well” is the next stage. Stage 3 is, “I'm great and you're not,” which is where 48% of the population lie. Stage 4 is, “We're great”; we share a common enemy, and it's all about “we”—people in this stage are 30% more productive than people in Stage 3. Finally, Stage 5 represents only about 2% of the population, those who go on to do great things that affect large groups of people (think Gandhi).