Yudi Fernandez, vice president of Schwartz Media Strategies:

It is critical to integrate an active social media program into every marketing program, Estrategies include the active use of Twitter and LinkedIn to create content and push it out on a regular basis to keep projects, people and ideas top-of-mind among your target audiences. Mid-morning and early afternoon are the optimal times to disseminate content, and don't forget weekends, because people remain connected seven days a week.

And

Jonathan Schultz, managing principal of Onyx Equities:

Social media is missing in real estate and could be the biggest partner you have in building a brand.

Other Tech Talk

Julie Whalen, Americas head of Occupier Research at CBRE Research:

The most exciting and innovative use of technology in real estate is location analytics software, which uses interactive maps to help with site selection.

On Emerging Baltimore Projects to Watch

Marc D. Weller, president of Sagamore Development:

We fully expect that Port Covington will change the narrative of Baltimore in a positive manner. For companies looking to relocate to an emerging region, Port Covington will be among the top five sites appearing on every real estate list. The site is large enough to accommodate each of our development and marketing objectives.

Panelists at the Saul Ewing real estate conference |

BALTIMORE–Nearly 300 professionals from around the country attended the 8th annual Saul Ewing Real Estate Conference at the Baltimore Convention Center earlier this month. The half-day seminar included sessions on placemaking strategies and technology tools used in current real estate projects, among other topics. A sampling of what was seen and heard at the conference:

On President-Elect Trump

Stephen D. Evans, senior vice president of Rubenstein Partners:

With a real estate developer about to assume the presidency, everyone is waiting to see how the results of the election will impact our industry. But, don't expect anything to happen quickly. It will take at least twelve months before we can gauge any changes. At the very least, we will experience an increase in private sector spending.

On Placemaking

Ernst Valery, founder of Get-REDI:

Placemaking is the wave of the future. It is not enough to develop projects that are driven by individual thoughts or dreams. It is vital to engage all the collective stakeholders in the community to arrive at solutions that represent the best interests of many.

On Social Media Media Strategies

Yudi Fernandez, vice president of Schwartz Media Strategies:

It is critical to integrate an active social media program into every marketing program, Estrategies include the active use of Twitter and LinkedIn to create content and push it out on a regular basis to keep projects, people and ideas top-of-mind among your target audiences. Mid-morning and early afternoon are the optimal times to disseminate content, and don't forget weekends, because people remain connected seven days a week.

And

Jonathan Schultz, managing principal of Onyx Equities:

Social media is missing in real estate and could be the biggest partner you have in building a brand.

Other Tech Talk

Julie Whalen, Americas head of Occupier Research at CBRE Research:

The most exciting and innovative use of technology in real estate is location analytics software, which uses interactive maps to help with site selection.

On Emerging Baltimore Projects to Watch

Marc D. Weller, president of Sagamore Development:

We fully expect that Port Covington will change the narrative of Baltimore in a positive manner. For companies looking to relocate to an emerging region, Port Covington will be among the top five sites appearing on every real estate list. The site is large enough to accommodate each of our development and marketing objectives.