NEW YORK CITY—“It's what you do in the dark that puts you in the light.”
That's the slogan in Under Armour's 2016 commercial showing Michael Phelps' preparation to return to the Olympics earlier this past summer—where his staggering haul was five gold medals and one silver—after announcing his retirement in 2012, and it also seems to be an unofficial mantra of the sportswear firm and its founder, Kevin Plank.
In an impossible-not-to-be-inspired-by-it talk, the keynote speaker Monday at ICSC New York's National Deal Making Conference focused not just on efforts by his firm to deliver “the biggest, badest brand on the planet” but to go well beyond that by “redefining the role of companies in their communities,” shared Plank, who also serves as the company's CEO and chairman of the board.
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Rayna Katz
Rayna Katz is a seasoned business journalist whose extensive experience includes coverage of the lodging sector, travel and the culinary space. She was most recently content director for a business-to-business publisher, overseeing four publications. While at Meeting News, a travel trade publication, she received a Best Reporting award for a story on meeting cancellations in New Orleans during Hurricane Katrina.
