BY THE NUMBERS
CHICAGO—Everyone is chasing after millennials, but within the apartment sector, their grandparents may be more important. That was the conclusion of a new study by RENTCafé, a nationwide apartment search website and a part of Yardi. “Empty-nest baby boomers account for the biggest change in the renting population—2.5 million senior households joined the renter cohort nationwide during the six-year period,” the study says. Furthermore, “when looking at the metro level, Chicago boasts a 22% increase in baby boomer renters vs. just a 5% growth in millennial renters.”
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Brian J. Rogal
Brian J. Rogal is a Chicago-based freelance writer with years of experience as an investigative reporter and editor, most notably at The Chicago Reporter, where he concentrated on housing issues. He also has written extensively on alternative energy and the payments card industry for national trade publications.
