NEW YORK CITY—"Real estate is a very old field and it is still 99.999% personal relationships," said Carolyn Fox, an associate broker at Corcoran, attending a Brown University Real Estate Group gathering at The Tippler, a bar in Chelsea Market. "Face to face is everything. It's where business is done. People from Brown are people I would choose to do business with."
Networking accounts for 85% of jobs filled, according to a Performance-Based Hiring Learning Systems survey conducted with LinkedIn. A HubSpot survey reported that virtually 100% of people say face-to-face interactions are essential for long-term business relationships.
These kinds of statistics could partly explain why the Brown group which started in 2012 has grown to 690 members, with chapters in New York City and San Francisco. It hosts about 10 events per year. The attendees at last week's happy hour were quite open to meeting new people—and to networking.
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Betsy Kim
Betsy Kim was the bureau chief, East Coast, and New York City reporter for Real Estate Forum and GlobeSt.com. As a lawyer and journalist, Betsy has worked as the director of editorial and content for LexisNexis Lawyers.com, a TV/multi-media journalist for NBC and CBS affiliated TV stations in the Midwest, and an associate producer at Court TV.
