'The most important thing to know if you're Gap, you've got to figure out how to become a little more hip.'

ONTARIO, CA-There's no nice way to spin it, one of the speakers says at the third annual RealShare Inland Empire conference, which draws more than 250 registrants.

ONTARIO, CA-There's no nice way to spin it, one of the speakers says at the third annual RealShare Inland Empire conference, which draws more than 250 registrants.

LONG BEACH, CA—GlobeSt.com West Coast bureau chief Don Jergler goes on a local cable television show to talk about real estate, Long Beach and development in Southern California.

'Doom and gloom sounds like scorched Earth and the end of the world. I would have to say I wouldn't go that far.'

'Such projects take longer and require more money and the lenders have backed away from taking that kind of risk.'

'Such projects take longer and require more money and the lenders have backed away from taking that kind of risk.'

'Doom and gloom sounds like scorched Earth and the end of the world. I would have to say I wouldn't go that far.'