A hot marketing topic isn't the same as a smart investment.

With so many factors at play, getting a clear call on the immediate future is next to impossible.

The retail giant is looking for help to keep ahead of its competitors.

But values are still at a near record high.

Identify regulation-friendly locations before putting the lid on a deal.

The National Multifamily Housing Council warns of a problem, but the extent isn't clear.

Since 2017, the only lower point was Q1 of 2020.

The issues are classic, the need to solve them modern.