Memphis-based Lenny's Sub Shops recently opened its first stores in Las Vegas through its market developer LVNR. The new franchisee plans to build 25 restaurants in the Las Vegas Valley, says Bill Knight,the director of franchise development for the chain, opening up a new region for Lenny's. "Vegas is a big growth area and sets the stage for our expansion in the West," he says. In the US it has 600 new restaurants nailed down over the next five years
Many city and county officials feel that attending ICSC sends a powerful message to retailers and developers. "Going to ICSC really reflects an image of Arlington Heights as a great place to do business," says Charles Perkins, Director of Planning andCommunity Development for Arlington Heights, IL, a suburb of Chicago. "It's extremely important for Arlington Heights to be proactive with business attraction and retention. Attending the show and providing face time with retailers and developers is of utmost importance.