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"Our staff was spending too much time following up with prospects and when they did, it was going nowhere."
The company is aiming to double its current $1.7 billion in assets during the next five years.
Savvy mid-sized third-party operator optimizes budget, finds new effective channels
Its next-gen tech brings it closer to fully autonomous leasing, led by chatbots, self-guided touring and QR codes.
Greystar is testing a solution that doesn't require a dedicated IoT Wi-Fi community network and is controlled through the unit's thermostat.
