DLA Piper survey respondents optimistic about medical, grocery, seniors housing assets.

From the efficiencies to the importance of personalized customer service, the industry weighs it all.

Short-form videos are a relatively untapped channel by apartment marketers.

It should occur from lead to tour to application to renewal.

Homes priced at up to $256,000 would serve those earning up to about $75,000 per year.

But then why is Google now tracking employees' return to office.

Data show more Americans call their homes a 'sanctuary' and apartment operators are taking notice.

Right now, though, the office vacancy rate is at 17.8%, the highest since 1993.