CRE Marketing

Using AI, production is less costly and more efficient.

It seems easy, and what's not to love about reaching out to customers? Often a lot if you ask them.

You never know how long a given marketing and advertising tool will still exist for you.

AI often operates by looking at what has been done before, so you might find the results to be a culmination of bad practices.

Matthews Real Estate Investment Services is using auction platforms as a disposition strategy to help clients meet pricing goals.

Short-form videos are a relatively untapped channel by apartment marketers.

"Search experience optimization is the new way to look at SEO."

Apartment marketers are able to present geo-targeted ads to people in prescribed areas.