CRE Marketing

Taking the digital transformation leap can be a daunting task, writes Bill Pierznik.

The theme parks and characters have much to teach firms about cohesive verbal and visual messaging.

Jeffries joins the firm from Macerich in Phoenix, and will lead a team to drive business development and revenue growth.

Ben Seigel is Baltimore’s “match.com” of Opportunity Zones.

Yardi Rent Café’s customer relationship management software has grown to 3.1 million users.

Webinars are a great way to create value while also positioning yourself as an expert and luminary.

As companies compete for marketshare and talent, branding is rapidly becoming an important part of the equation.

The NKF blog recently went live with the stories one would expect from a commercial real estate blog: one on a $116 million multifamily deal, but other articles shine a light on diversity and inclusion at the firm.